Team expansion and increased presence in the global ADAS market for software innovator, Eatron Technologies.

Deep reinforcement learning software innovator, Eatron Technologies, isn’t waiting for Level 4 vehicle autonomy to have an impact on connected and autonomous mobility (CAM). It wants to equip ‘ordinary’ vehicles with game-changing AI capabilities in the next year.

Founded by three managers with decades of experience in the automotive industry, Eatron Technologies develops intelligent software that uses artificial intelligence, machine learning and neural networks to go into production programmes of mass produced cars. Its mission is to bring this smart software to normal everyday vehicles. It is the only software start-up in the UK specifically developing L2+ ADAS AI solutions for automotive series production

Having encountered Zenzic and its work, the Eatron Technologies team were keen to become active in the CAM Testbed UK ecosystem to grow their reputation in the CAM space. This led to them entering and winning a place on the CAM Scale-Up programme.

Umut Genc, co-founder and Managing Director, says the programme has been really positive for Eatron Technologies: “We really had good interaction and collaboration with the CAM Testbed UK partners during the programme. This has increased our confidence to win even larger and more ambitious ADAS projects together with CAM Testbed UK.”  

Rigorous testing helps Eatron Technologies rise to the next level of international operation.

Eatron Technologies’ testing journey saw them working with AVL, as part of Midlands Future Mobility. The AVL workshop and integration electrical team to get the Eatron Technologies test vehicle set up with the correct electrical architecture, sensors and computing before the testing began.

AVL also helped with Eatron Technologies’ safety case development. This ensured the team had the correct safety infrastructure and procedure to carry out safe testing.

Millbrook-Culham assisted Eatron Technologies from their proving grounds, supporting in the planning of the testing scenarios, also stepping in to provide a safety driver and smoothing out the public testing application process.

Thanks to Midlands Future Mobility and Millbrook-Culham, the Eatron Technologies demo vehicle was kitted out with all the sensors, cameras, radar and ADAS VCU kit the team needed.

Tests were performed with the vehicle, which now allow the Eatron Technologies team to prove that their software is suitable for serial application within automotive grade platforms or in new vehicle programmes.

Umut continues: “Both track testing and public testing are vitally important to increase the maturity of our ADAS software stack. This programme has given Eatron Technologies credentials to increase our presence in the global ADAS market – we can now show our potential customers that Eatron Technologies’ ADAS software stack can perform the most challenging scenarios under realistic conditions.”