Demonstrate

Supporting businesses to mature their technologies and generate commercial traction.

Key partners

Applicant information

Check your eligibility

Award of funding is subject to projects meeting set eligibility criteria, laid out on the Innovation Funding Service. Here, you can learn more about the key eligibility information to prepare your project proposal. Get in touch with the Zenzic team for any further support.

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About this competition

Demonstrate projects enhance the UK’s capability in the critical technologies that enable connected and automated mobility (CAM) solutions. The grant will support businesses to mature their technologies and generate commercial traction through effective demonstration for a customer.

Demonstrate offers funding for a range of UK-based manufacturers and suppliers — from SMEs to large corporates— working on proven, high-potential technology areas, identified as of strategic importance to the CAM supply chain in the UK. By anchoring capabilities and supporting these companies, this funding will support both the creation and retention of jobs within the UK CAM ecosystem, contributing to further development in these technology areas.

Applicant information

Project requirements

Lasts between nine and eighteen months
Leads to a demonstrator product or CAM enabling service, resulting in new commercial opportunities or securing follow on investment
Starts by 1st June 2026 and ends by 30 November 2027
Your project’s total eligible grant funding request must be between £500,000 and £2 million.

About this competition

Your proposal

The aim of this competition is to support the development of products and CAM enabling services that prove enhanced capability and unlock clear commercial opportunities in CAM within the UK. Successful projects will be expected to:

· Reach a technology readiness level where they can be demonstrated and validated in representative environments

· Actively engage with potential customers or operators

· Move toward clear commercial opportunities based on a well defined market understanding

Your proposal must identify a clear market opportunity and an innovative project which exploits it in the UK or internationally.

About this competition

Your project must

· Advance and mature the strategic CAM products and services to at least the stage where they can be demonstrated and validated in representative environments

· Use those products and services to engage multiple customers and upstream supply chains to increase the commercial readiness of UK businesses to be a significant part of the global CAM supply chain, realising export potential

· Be led by a business which is a technology developer or an enabling organisation, such as an engineering consultancy or technology service provider, who are directly involved in developing the CAM solution

· Focus on technologies and systems that ultimately enable the operation of No-User-in-Charge (NUiC) platforms

· Develop and show the customer pipeline and commercial potential; this may include other applications in Advanced Driver Assistance Systems (ADAS), Driver Control Assistance Systems (DCAS) and adjacent sectors

· Reach at least TRL of 5 or 6 or MRL of 4 or 5 by the end of the funded project

· Be prepared to showcase its outcomes at a Cenex Expo event

An overview

The next step in the CAM rollout

The UK is at the forefront of Connected and Automated Mobility (CAM), with homegrown technologies driving smarter, safer, and more sustainable transport. From intelligent logistics to advanced public transport, UK innovators are shaping global standards and delivering real-world impact.

The CAM Pathfinder programme channels £150 million of investment to support the development and commercial rollout of CAM solutions—boosting innovation, jobs, and economic growth across the UK.

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Competition history

Visit the directory

Learn more about projects that have already secured funding through the CAM Pathfinder programme through the link below.

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Speak to us

Want to learn more?

To understand which competition is right for you - get in touch to speak to our Zenzic staff and we’ll be happy to help.

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All grant-funding is subject to Ministerial and His Majesty’s Treasury approval and will be awarded in accordance with the Minimal Financial Assistance provision outlined in the Subsidy Control Act 2022.