axitech provides collision management solutions for connected car organisations, enabling them to take control of their customers’ insurance claims.
The first concept for axitech’s business was started in 2015 with the aim of overcoming inefficiencies in the way collision management and insurance claims are handled following a car accident. Currently, connected car customers are equipped with technology that detects crashes and are currently being offered emergency support from car manufacturers. However, there has been limited innovation around organisations using connected data to support the ongoing needs that a customer has beyond the immediate collision, in managing the customer’s next steps and supporting subsequent claims. The emotional impact of a crash and the demands involved are particularly overlooked, especially when it represents such a great opportunity for connected car organisations to deliver real value to consumers and the collision supply chain. axitech’s collision experience platform aims to transform this process by bringing together an ecosystem of collision service providers and enabling efficient support options for the customer, that combine the best of digital and physical customer service.
John Strutton, Head of Product at axitech explains:
It can be quite challenging to align car manufacturers, insurers and customers following a crash. Given the use of connected car data and with the proliferation of an increasing number of connected vehicles, there is an opportunity to create a solution that benefits each party. By delivering great end-to-end experiences, insurers receive an early notification of loss that includes critical data to take action, the car manufacturer will be able to deliver the optimal services that the customer requires and the customer will benefit from a smoother, less stressful experience.”
What makes axitech special?
axitech has developed a platform that’s designed specifically to address proactive customer support from a connected vehicle. They utilise vehicle data in conjunction with digital experiences to drive best in class engagement with customers. This includes ensuring the customer is empowered to gather the correct data at the accident site, right through to supporting the settlement of claims. Through connecting OEMs, Tier 1 software providers, insurers and the collision supply chain, axitech makes it easy to unlock new business models that deliver on cohesive customer experiences.
axitech’s founders have been working in the motor insurance claims industry for almost 20 years. Having previously developed systems for personal injury and and resolving complex claims, it became clear that a large opportunity existed in connected cars to vastly improve customer experience right from the moment of the accident. Through working with the right partners and delivering human-centered digital experiences, they are beginning to realise this opportunity. By developing products that promote self-service, brands can increase the number of touchpoints they can offer. It also enables them to optimise their support agent experience, allowing them to focus on impactful interventions.
Drawing on CAM Testbed UK to create a more robust end-to-end user experience
axitech utilised the Zenzic CAM Scale-Up programme to explore what the future of embedded claims looks like for customers. They focused on extending the customer experience currently offered to support fully digital claims experiences that are compatible with their insurer. Currently, claims are handled without the benefit of a unified digital journey, but to deliver claims that exceed customer expectations and allow insurers to benefit from connected car data, a level of interoperability with the customer’s insurer is required.
Working with Zenzic and the testbeds, axitech carried out three projects to start the journey.
Initially axitech undertook design-thinking activities. They worked with Subject Matter Experts from the collision industry to explore the benefits of insurance-compatible claims experiences. Following this, they began an iterative process of prototype development, undertaking user research with consumers that had been involved in collisions recently to map out what is expected of an ‘embedded claims’ proposition.
The programme culminated in roundtable activities with insurers, automakers and key partners at Smart Mobility Living Lab: London (SMLL). This enabled axitech to present findings and invite cocreation of claims interfaces in order to identify the best way to use the data generated from a collision. Their aim was to solidify the benefits to the businesses involved and forge relationships that can continue to improve the customer experience.
axitech’s work during the CAM Scale-Up programme has enabled them to validate a proposition that justifies interoperability between the car manufacturers systems and the insurance systems. They will continue to work with these partners to promote proof of coverage in a commercial setting.
What would success look like?
John shares: “The future for axitech is really exciting because we’re creating a whole new experience for customers, one that truly benefits them and helps them navigate a circumstance that can be incredibly complex. Commercially, the work we’re doing has longstanding ramifications across markets and the UK is a fantastic testbed for us to iterate new products with rapid user feedback.”
Beyond the work axitech are doing in the UK currently, they are also working on rolling out new products across multiple markets globally.
Product development
The support and advice gained through working with SMLL and SMEs informed how axitech will design their product for greatest impact.
Credibility
Participating in Zenzic’s CAM Scale-Up programme has provided axitech with access to leading organisations, enabling them to build relationships and rapidly validate their work.
Customer insights
Through conducting user research, axitech has rapidly gained a deep understanding of customer expectations in claims and shortened the feedback loop to delivering products that customer’s love.
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